Fan Pages
The concept is simple. Build a page that looks just like a normal Facebook page, only rather than gathering “friends” users simply “Like” your page.
By pressing the “Like” button users will be connected with your page and will see everything you put on your page. Such as:
- Simple Status Updates to show users you are human
- Promotional Links advertise a promo you are running
- New Photos can let users see what your business offers
- Client Testimonials to show users you are a genuine establishment
- Anything else you can thing of
Every time you update your page the information weaves between users like a spider web.
As more users “Like” your page, this reach grows exponentially. By definition this is viral growth at it’s finest.
Facebook Brochures
One of the best features offered by Facebook is the ability to build a dynamic web page INSIDE of your Fan page.
When a new user lands on your fan page a full color graphic complete with active HTML links and text appears. Giving you the option to either fully engage your fans through Facebook, or directing them straight to your website.
This feature is what grabs your users, it gives them a quick glimpse into who you really are. It also shows your commitment to giving them the highest quality experience no matter how they interact with you.
A visual impression is the strongest impression. Because its all about comfort, and when a user feels comfortable with your brand they will use it, tell their friends, and it will spread – everywhere.
