What I Do

An online presence can make or break your company.  A lot of small businesses are beginning to realize this now.  And this has nothing to do with all of the Facebook and Twitter plugs you now see on the nightly news.  The fact is, you need people to be able to FIND you, the days of window-shopping are dying, small towns just don’t have the kind of foot traffic they enjoyed pre-2000.  Today we look to Google not the Yellow Pages to find what we need.  So if we can’t find you…we won’t use you.

What I have put together is a checklist.  This checklist is something I keep hidden in my back pocket, and no one will ever see it.  On it you WOULD find a list of key ingredients to making sure your business has a successful web presence.

– Fresh Design –

This does NOT mean, funky, obnoxious, confusing, etc.  It simply means, something people feel good about.  When you search for a restaurant through Google and find two within 3 blocks.  One site has a black background with neon green links screaming “Eat at Ed’s Fine Dining”, the other has subtle colors, nice cursive fonts, delicious photos of sizzling steak…it’s a no brainer.  Yet once you get there, the restaurant with the fancy website tastes like Applebees and your waitress sucks.  Yet your friends stumbled upon Ed’s Fine Dining and say it has the best steak in the North East.  This happens everyday, only with the economic climate we are in, these little places die off faster and faster.

I want to help Ed’s Fine Dining, because quality should permeate through every aspect of their business, and it starts with design.

– Innovative UI –

UI (User Interaction) ties in pretty closely with design, as you need to base your design on a logical layout of links and other key elements on the page.  Link placement is the most important piece of the web design puzzle. Because as you know, if you sell drills, and the link to buy a drill is 4 pages deep…your UI sucks.

Every project brings special UI challenges when your first notion is to buck the popular trends and develop based on specialized needs.

– SEO –

For the uninitiated SEO sounds like some window view office position, to others, it’s a played out buzzword.  Search Engine Optimization, like it or not, is the life’s-blood of the internet and plays a vital role in the success of your website.  When your keywords are plugged into Google and you come out on top…life is good.   And while it might seem easy to get up there, it’s not.  If you already have a website of some kind Google your name, go ahead I’ll wait.  You came right up didn’t you?  Now try entering the keyword that best describes you, like; Plumber, General Contractor in New Hampshire.  Not quite the same huh?  Now I’m not trying to talk down to anyone.  Just remember that when people are searching for you, they aren’t actually searching for YOU, they only need What You Do.  This is where SEO comes in.

I’ve got some tricks up my sleeve to get you noticed, I won’t tell what they are, because it’s more valuable than my Social.  However, I will be your SEO mercenary – if I design your site that is.

Now with that out of the way, what can I help you with?